Isabel runs Flower & Branch, a floral studio based in east London. Most of the flowers she uses come from a single local grower @beansandbloom, small, family-run flower fields in Essex. It’s a relationship built over years: planning crops, texting about weather, sometimes even growing specific flowers just for a single event.

“What’s so nice about season led floral design is that working sustainably is such a pleasure, the flowers are so beautiful and you really see the seasons move.’

For Flowers on the Edge, Isabel created a quiet but incredibly bold piece inspired by water and reflections, intended to evoke those moments of stillness we experience in a landscape. The white nicotiana and corncockle came from Beans and Bloom that week, just ready, the right shape, looking into their own reflection in the minimalist black, seaweed dyed ‘pond’.

In floral design, the smaller the arrangement, the more technically challenging it is. The more exposed you are. With such a limited number of stems and scale, every stem has to be placed carefully to ensure it achieves balance, harmony and draws you in. Isabel’s design was a masterclass in this.

“It’s always a case of trying to be led by the flowers when I’m designing. But also trying to think of how any sort of floral design can create a bit of an atmosphere.” 

This is season-led floral design. Built from relationships with local growers. Shaped by what’s available. Made to connect the recipient to a time, a place and to themselves.