Alice is the florist behind Mora Floral Studio. Originally a graphic designer, she came to floristry through a lockdown subscription of British-grown flowers from @uncutstems. This turned into growing flowers on her own on a windowsill…then on an allotment…until her initial curiosity had become such a passion it was clear she needed to work with flowers full time.
Her installation for Flowers on the Edge began with two things: a rusted wire cage she’d found years ago, and everlasting sweet peas one of her favourite June flowers, known for their soft colour and wild, climbing growth. But as she began designing, the piece evolved into something more.
‘As the exhibition approached, I started to struggle with the idea of making a piece of art to celebrate British Flower Week and sustainability in a vacuum. The situation in Palestine felt at an all time low and it was all I could think about those days: I felt I couldn’t make something centred exclusively around beauty and nature without acknowledging what was going on in Gaza. This was a rare opportunity, it was not a client’s brief, it was a chance to fully use my voice, through flowers. I think our love for sustainability is connected to our love for justice and for a better future: I saw no better place than @flowersonthe.edge to share my message’
Every flower Alice used was linked to Palestine: hollyhocks, poppies, everlasting peas. All also represent resilience. They grow through drought, rubble, and the cracks in a city. She repurposed blocks of concrete and bricks from a local garden renovation to represent the ruins of Palestinians’ homes, schools and hospitals.
‘I hope it acts as a reminder. Of what’s happening. Of what needs to change. But also of hope. That native plants and people will return and flourish.’
This is season-led floral design: shaped by the moment. And unafraid to say something real.
@moraflora.studio
Alice Donadoni